What companies are saying about TRUSTe
Discover the impact of privacy seals on consumer purchasing decisions. Start increasing conversions, order value, and customer engagement. Find out how TRUSTe can help your business grow.
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- Sterling Commerce selected TRUSTe based on its reputation.
- TRUSTe's third party dispute resolution was a driving factor for Schering Plough.
- TRUSTe has become AT&T's validation checkpoint.
Testimonials
“We proudly display the TRUSTe seal on our site to signify to customers that their privacy is a top priority for us. As a financial services organization, it is extremely important to us that our customers trust us 100 percent with their information. By taking every measure possible to earn their trust and then displaying the TRUSTe seal, we have seen an increase in our application conversions as a result. ”
- Tess Koleczek, Chief Privacy Officer, E-LOAN
“Being a member of TRUSTe’s EU Safe Harbor Program gives us additional tools in our pursuit of meeting world-class privacy standards. Conversely, TRUSTe’s seals on our web pages help give site visitors the confidence of knowing that we take privacy seriously.”
- Patrick Manzo, Vice President of Compliance and Fraud Protection, Monster
"We were aware that on the top 50 most trafficked websites in the world, the TRUSTe seal was on several of them. We had a hunch that visitors to our Web site would recognize the seal and click through to book hotel and travel reservations through us."
- Jay Cline, Minnesota Privacy Consultants, Former CPO, Carlson
“By displaying the seal, consumers felt more comfortable providing
their personal information. This resulted in more leads,
and improved the quality of the leads . It’s clear that TRUSTe
lends credibility to our privacy promises, which directly impacts
our business. We’d lose tens of thousands of dollars per week
by removing the TRUSTe Web Privacy Seal.”
- James L. Van Alen, Jr, CFO, CourseAdvisor, Inc.
"It’s one thing for AT&T to tell our customers that we value their information and protect it with the highest standards. It adds a whole new level of protection and customer appreciation when we have a third party such as TRUSTe come and provide that validation checkpoint. By doing this, TRUSTe effectively tells our customers that not only does AT&T take pride in protecting customer information, but TRUSTe provides us with their seal of approval to do so.
"
- Sachin Kothari, AT&T
"With TRUSTe certification, we feel more comfortable knowing that all of the NFL’s club sites are consistent with a uniform privacy practice. This mitigates the risk of a single unintentional
misstep harming the reputation of the NFL. In addition, we believe TRUSTe seals have positively impacted our online marketing
efforts."
– David M. Proper, Senior Media Counsel, NFL
“The TRUSTe seal of approval has allowed me to sleep more soundly at
night. TRUSTe certification and monitoring allows me to ensure privacy
standardization across a majority of Pfizer’s Web sites, while also abiding
by national and state privacy laws. It is an invaluable component of
Pfizer’s privacy practice.”
- Dr. Jean-Paul Hepp, Former Director, Privacy, Corporate Privacy Officer, Pfizer Inc.
"I think that a lot people don’t understand outside the industry is that many companies come to TRUSTe to vet their privacy policies and to make sure they’re covering all of their bases and that they’re doing the right thing. So TRUSTe I think had an influence in encouraging companies to first of all develop their privacy policies but now the organization is effective in making those privacy policies more substantive and helping companies think through what they need to be analyzing when they’re collecting personal information."
- Chris Hoofnagle, Samuelson Law, Technology & Public Policy Clinic and senior fellow to the Berkeley Center for Law and Technology
