New Whitepapers! TRUSTe Tackles Behavioral Targeting

Materials

  Online Behavioral Advertising Whitepaper: A Checklist of Practices that Impact Consumer Trust [364k PDF Document]

  TRUSTe-TNS 2008 Study: Consumer Attitudes about Behavioral Targeting [PDF Document]

  Most Trusted Companies for Privacy Award 2007 [276K PDF Document]

  TRUSTe/Epsilon Whitepaper -- Customers Hold the Key to Deliverability: Best Practices that Minimize Email Complaints [618K PDF Document]

  Forrester Report - Privacy Seals: Opt In or Opt Out [168K PDF Document]

  Security Guidelines v2.0 [213K PDF Document]

  Good Web-keeping Seal Helps Small Brands [54K PDF Document]

  TNS/TRUSTe Biometrics Study [359K PDF Document]

  How Not to Look Like a Phish [528K PDF Document]

  2004 Q4 Consumer Privacy Study [376K PDF Document]

  Most Trusted Companies for Privacy 2005 [PDF Document]

  Most Trusted Companies for Privacy 2004 [121K PDF Document]

Model Privacy Policy Disclosures [76K Microsoft Word Document]

Privacy Guidelines

TRUSTe's COPPA Guidelines for General Audience Web Sites
[36K Microsoft Word Document]
Download this Word document if you need advice on complying with the Children's Online Privacy Protection Act.

TRUSTe Wireless Privacy Principles v1.0
[142K PDF Document]

  Privacy Whitepaper [291K PDF Document]

Reports

  2004 Annual Report [2,075K PDF Document]

  2003 Annual Report [718K PDF Document]

Other

Legal and Regulatory Activities

 

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