The TRUSTe Advocate

2007 Most Trusted Companies in Privacy Practices

TRUSTe and the Ponemon Institute announced the results of the annual Most Trusted Companies for Privacy Study, which surveys consumers’ viewpoints on how companies collect and manage their personal information. The companies chosen earned consumers’ trust by offering stellar privacy and data security programs. The top honors went to...

Read the complete study: 2007 Most Trusted Companies for Privacy

Stiff Fines for Businesses Not Following PCI Security Standards

Credit card companies are beginning to enforce the Payment Card Industry security standards using fines and audits. The revised PCI standards include security requirements that are generally recognized as necessary practices for protecting private information. Retailers failing to comply with the security standards, regardless if there is a breach, could lose the right in participate in a credit card program or be subject to steep fines. More...

Tip: You Can Only Have Privacy with Security

The truth is that without a clear data security policy, you cannot have reliable privacy protection. No one on the Internet is immune to security threats. Developing a security plan is dependent on many factors, including company size and type. Check out some recommended items for security guidelines that address web applications, sharing sensitive information and protecting users' personal data. More...

Read TRUSTe's complete Security Guidelines

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The views and opinions expressed in this newsletter are those of the contributing authors. TRUSTe presents these views as a service to our members, and does not necessarily share or endorse these views.