Bentley Survey Shows Customers Care About Security -– But Don’t Know How to Implement It
by Mary J. Culnan
In June 2004, Bentley College conducted a survey of almost 3,000 home Internet
users regarding their thoughts on data security. The results show that while
most users are concerned about data security and safeguarding their
computers against being involved in virus attacks, many aren’t familiar with
basic data-security strategies. Mary Culnan offers businesses some
tips on how they can become involved.
More...
The TRUSTe Year in Review -- and Year Ahead
by Fran Maier
The past twelve months have proved exciting ones for TRUSTe: new members, new initiatives, and the
first-ever national conference. Executive director Fran Maier surveys the highlights
of 2004 and looks ahead at some of the key issues that TRUSTe --– and the field
of privacy as a whole -– will address in 2005.
More...
TRUSTe Honors HP as the Most Trusted Company in America for Privacy
TRUSTe and Ponemon Institute recently announced that they were presenting HP with the 2004 Most Trusted Company for Privacy Award for its establishment and enforcement of progressive privacy practices. The award matches consumer perceptions of trust with expert insight into a company’s active privacy initiatives to create a trusted brand.
More...
TRUSTe Moves D.C. Office
On January 1, 2005, TRUSTe moved its Washington, D.C., office. Our new contact information:
1750 K Street NW, Suite 1218
Washington, DC 20006
Phone: (202) 835-9751
Fax: (202) 719-7207
If you have questions regarding the new location, contact Martha Landesberg, senior policy advisor,
at mlandesberg@truste.org.
FTC Seeks Comment on Proposed COPPA Rule Amendment
The Federal Trade Commission is seeking public comment on a proposal to amend the Children's Online Privacy Protection Act (COPPA) Rule. The amendment would make permanent a temporary provision in the rule that allows operators of Web sites and online services that collect personal information from children only for internal use to obtain verifiable parental consent via email. To participate, visit the FTC’s Web site.
If your organization shares personal information with third parties for marketing purposes, it may need to comply with SB 27, California’s “Shine the Light” Law, which went into effect on January 1, 2005.
If your organization shares personal information with third parties for marketing purposes, it may need to comply with SB 27, California’s “Shine the Light” Law, which went into effect on January 1, 2005. TRUSTe senior account manager Joanne Furtsch shows you how. More...
TRUSTe would like to congratulate the following new members on successfully completing our certification process:
Airways
Autonation
Baruch Gutwein Diamonds
Blingo
Brass Binnacle
Bright and Sleek
CareerCast
Clean Faces Pty
Comerxia
Common Network
Dare 2 Diamond
Development Dimension Int'l
eData Networks
Effective Information Technologies
Ex24 Inc.
Everything Horses
eZula
Guidewire
ICICI Lombard General Insurance
ID Lock
IPSOS Reid
Ixaris Systems
JoBasic
Knight-Ridder Digital
La Quinta
MBS Nutrition
Monster Worldwide
Moody Leather
MyFoodDiary.com
Next Estate Communications
Papa Media
Patron Technology
Real Info
RegOnline
Shelron Group
SkyeyTech
TailoredMail/Questiva
Tarsin
USA Jobs
WinHundred
Wine.com
Zuji
Got Feedback?
We would like to hear what you think
of the TRUSTe Advocate. Send an email
with your comments and suggestions to
newsletter@truste.org.
TRUSTe is an independent, nonprofit
organization that administers the Internet's
first and largest privacy seal program.
685 Market Street, Suite 560
San Francisco, CA 94105
(415) 520-3400
Email: privacyseals@truste.org
Web: www.truste.org
The views and opinions expressed in
this newsletter are those of the contributing
authors. TRUSTe presents these views
as a service to our members, and does
not necessarily share or endorse these
views.
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Internet Caucus State of the Net Conference
Date: February 9, 2005
Location: Washington, D.C.
Attend a full-day conference looking at issues facing the 109th Congress, new technology trends and networking opportunities with policymakers. More...
RSA Conference
Dates: February 14-18, 2005
Location: San Francisco, CA
The 14th annual RSA Conference is the one of the largest, most comprehensive events in the United States for information security professionals -- especially those from organizations that deploy, develop, or investigate data security or cryptography products. Attendees will learn fresh approaches to data security and innovative strategies to defeat today's biggest information-security threats. They will also meet the best and the brightest in the information security industry, including Fran Maier, executive director of TRUSTe, who will be speaking at the conference. More...
IAPP National Summit
Dates: March 9-11, 2005
Location: Washington, D.C.
The International Association of Privacy Professionals' National Summit will provide attendees with answers to daily operational challenges. The conference features plenary sessions presented by internationally recognized leaders in the field and industry tracks focusing on healthcare privacy, financial privacy, and e-commerce. Attendees will gain essential background knowledge and the skills they need to more effectively communicate the importance of privacy within their organization. More...
KnowledgeNets
Dates: January & Februay 2005
Locations: Boston, Washington DC, Seattle, Philadelphia, San Francisco/Bay Area, Atlanta, Los Angeles, Chicago, New York, Toronto, Dallas, Brussels, Dublin, Paris, London
Please join TRUSTe and the IAPP for the Winter 2005 KnowledgeNet sessions. KnowledgeNets are free networking luncheons, that allow privacy professionals the opportunity to informally gather, share notes, make acquaintances, and network with peers. Each meeting will begin with a short presentation by a privacy expert on a timely privacy topic, followed by a networking lunch. KnowledgeNets are member benefits created exclusively for IAPP members and TRUSTe seal holders. More....
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FTC Consumer Information Security
The FTC’s Consumer Information Security Web site contains a wealth of resources and tip sheets for consumers and consumer-facing business on information privacy and security. In the “Consumer Information” section of the site, for example, visitors can download tips on safeguarding their computers against spyware, avoiding the hidden dangers of file-sharing programs, and reducing the amount of spam they receive.
www.ftc.gov/infosecurity/
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