A New Look After 10 Years
TRUSTe has launched a new look as it enters its second decade of offering privacy protection and identifying trustworthy websites. After ten years, the TRUSTe web seal has become the road sign for Internet users. The new seal, launched at eBay Live! on June 11, retains the same green and black colors and brand name while offering a modernized look, reflecting its expanded offerings, including the Trusted Download Program, and kicking off another decade of forward momentum protecting privacy.
More...
Online Privacy Tutorial: Keeping Your Customers in the Know
The recently updated Parent and Teacher Tutorial for Online Privacy provides the needed information for teaching children how to stay safe online. It is an excellent resource to make available to your customers, with helpful tips on teaching children how to protect their privacy and control the use of their personal information.
Feel free to make this guide available to your customers on your Web site.
TRUSTe Gets a New Look!
Provide your customers with some insight into why your TRUSTe certification keeps them safe, and inform them to keep an eye out for the new seal. Link to TRUSTe's New Look.
Tip: New Seal, New Guidelines
To ensure the validity of the new TRUSTe seals, you must comply with the new guidelines:
- ALL seals must now link to your existing validation URL.
Seals placed on your homepage should no longer link to your privacy policy, but to your validation page. This ensures that the certification requirements are easily accessible by individuals visiting the site.
- You MUST have a privacy policy link on your homepage.
You must include a privacy policy text link including the word "privacy" such as "Privacy Policy" or "Privacy Statement" on your homepage and on pages collecting personal information.
If you have any questions about implementing your new seals, please contact your client services manager.
Got Feedback?
We would like to hear what you think
of the TRUSTe Advocate. Send an email
with your comments and suggestions to
newsletter@truste.org.
TRUSTe is an independent, nonprofit
organization that administers the Internet's
first and largest privacy seal program.
685 Market Street, Suite 270
San Francisco, CA 94105
(415) 520-3400
Email: privacyseals@truste.org
Web: www.truste.org
The views and opinions expressed in
this newsletter are those of the contributing
authors. TRUSTe presents these views
as a service to our members, and does
not necessarily share or endorse these
views.
|
|
|
|
|
TRUSTe's 10th Anniversary Gala Celebration!
2007 marks TRUSTe's 10th year of building privacy online! As important collaborators in building TRUSTe, we encourage sealholders and supporters to save the date to attend TRUSTe's 10th Anniversary Gala Celebration on the evening of October 22, 2007 in San Francisco.
For Gala information and to purchase tickets, please visit TRUSTe's Gala Site. If you would like to sponsor the event or host a table, please contact Carolyn Hodge. Availability is limited.
TRUSTe/IAPP KnowledgeNets
Orlando, FL: July 24
Dallas, TX: August 7
New York, NY: August 9
San Diego, CA: August 21
San Francisco, CA: September 12
For event dates, times, locations, and speakers as they are released, visit TRUSTe's events page.
TRUSTe would like to congratulate the following new members on successfully completing our certification process:
Avoka Technologies
Compact Cafe, Inc.
Elliott Wave International
Journalistic, Inc.
Lending Club
Nutricia North America, Inc.
QualityRank, LLC
Scamsafe, Inc.
SpiceWorks, Inc.
YouNeverCall, Inc.
|
|
|
|
