The TRUSTe Advocate

GALA ATTENDEES:
Reception starts at 6:30pm and dinner at 7:30pm.
Don't be late! You don't want to miss the opportunity to network with friends, peers and supporters. For transportation information, please visit www.truste.org/10th/deyoung.php.

TRUSTe Offers Privacy Seal Program to Former Better Business Bureau Privacy Participants

Last month, the Better Business Bureau announced that it will be rolling its BBBOnLine Privacy seal program into its BBBOnLine Reliability seal program, thus shifting its focus away from validation and certification of privacy practices to general business practices. To help the transition for both consumers and businesses, TRUSTe is offering the TRUSTe Web Privacy Seal program to former BBBOnLine Privacy participants. More...

Identity Issues Dissected in Jim Harper Book

With biometrics, identity management, and similar concepts taking center stage in the privacy discussion, it's more important than ever to get a handle on identity issues. Advances in identification technology - machine biometrics, identity cards, surveillance, personal-information databases - can threaten privacy and civil liberties, enable identity fraud, and subject people to unwanted surveillance. In his book, Identity Crisis: How Identification is Overused and Misunderstood, Cato Institute scholar Jim Harper takes on all these problems. Read more of Identity Crisis summary...

Cookie Tech Educational Video Contest for FTC BT Town Hall

Esther Dyson, a commentator on emerging digital technology, is calling for entrants to her "Cookie Crumble" video contest. Anyone who wants to participate can post a homemade video on Youtube that explains how cookies work. She will be presenting the most-viewed videos at the November Federal Trade Commission meeting, which will address the practice of behavioral targeting, a prevalent and hotly-debated internet marketing strategy. More...

Tip: Response Planning for a Data Breach

Having a data breach response plan in place is an important element to your security and privacy practices. Plan ahead to avoid potential breach crises from occurring. Two main components to consider when developing your plan:

Incident Response Plan

Establish an incident response team.
Develop a process for reporting and escalating incidents.
Establish a periodic and post-incident review and re-testing process.

Breach Notice Processes

Decide whether a breach notice is either legally mandatory or otherwise appropriate.
Determine who to notify, specifically those directly affected by the breach.
Establish a process for communicating a breach notice.
Prepare all involved departments internally.
Prepare the content of the breach notice communication.

For a complete list of tips, read TRUSTe's Security Guidelines whitepaper.

Got Feedback?

We would like to hear what you think of the TRUSTe Advocate. Send an email with your comments and suggestions to newsletter@truste.org.

TRUSTe is an independent, nonprofit organization that administers the Internet's first and largest privacy seal program.

685 Market Street, Suite 270
San Francisco, CA 94105
(415) 520-3400
Email: privacyseals@truste.org
Web: www.truste.org

The views and opinions expressed in this newsletter are those of the contributing authors. TRUSTe presents these views as a service to our members, and does not necessarily share or endorse these views.