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TRUSTe - Make Privacy Your Choice

Partnering with Industry Leaders

TRUSTe® draws on the expertise of industry leaders to ensure that we are bringing the highest level of service to both seal holders and consumers. Partners include:

Platinum Partners

IAPP
As a TRUSTe seal holder, you care about privacy. The International Association of Privacy Professionals (IAPP) is the world's leading association of privacy and security professionals. With more than 1,000 individual and corporate members, the IAPP helps define and support the profession of privacy by being a forum for interaction, education and discussion across industries.

The IAPP and TRUSTe offer reciprocal discounts in each other's membership offerings -- as well as networking opportunities in the form of regional luncheons through the KnowledgeNet program.

And, the IAPP, in conjunction with the Ponemon Institute and Carnegie Mellon University's CIO Institute, launches the IAPP Certfication Program. Enhance your credentials and marketability by becoming a Certified Privacy Professional. Visit www.privacyassociation.org for full details.

Gold Partners

AppLabs Technologies
AppLabs Technologies is a global IT services company specializing in software testing and development, with an emphasis on quality assurance, performance, certification and hardware testing. Customers include American Airlines, InstallShield, HP, Novell and SAP. AppLabs is one of only a handful of software testing experts to have achieved SEI CMM Level 5, the highest quality standard attainable in software engineering. The company, backed by WestBridge Capital Partners, is headquartered in Philadelphia, Pennsylvania and maintains state-of-the-art testing centers in Lindon, Utah and Hyderabad, India. Recently, AppLabs has announced its merger with VisualSoft Technologies. For more information, visit www.applabs.com.

Internet Alliance
The Internet Alliance has been the only consistent voice representing Internet companies in the 50 states. The Internet Alliance seeks to empower and educate state legislators about the nature of the Internet so they can make informed decisions, while preventing short-sighted laws that will hurt both the industry and consumers. Current members include Claria, Comcast, Direct Revenue, Double Click, eBay, eHarmony, Experian, Harte-Hanks, IAC, Match.com, NAI, and AT&T.

Network Advertising Initiative (NAI)
The Network Advertising Initiative (NAI) is a cooperative of online marketing companies dedicated to ensuring sound business practices and resolving public policy concerns in the areas of privacy and emerging technologies. The NAI has successfully launched self-regulatory solutions to online profiling, email marketing and the use of Web beacons. It is also increasingly focused on the issue of unsolicited email (spam) through its subsidiary group, the Email Service Provider Coalition, (ESPC).

For more information on the NAI, please visit www.networkadvertising.org.

Ponemon Institute
Ponemon Institute is dedicated to independent research and education that advances responsible information and privacy management practices in business and government. Our studies address the complex privacy and data protection issues affecting consumers as well as the private and public sectors.

Ponemon Institute is also the founder of the Responsible Information Management (RIM) Council. RIM Council members include a select group of leaders from multinational organizations who are champions within their various industries on issues involving privacy, data protection and security policies.

Wiley Rein LLP
Established in 1983, Wiley Rein LLP is a nationally renowned law firm with more than 250 attorneys practicing in over two dozen specialties of law. Our privacy practice group provides legal solutions that ensure that businesses' needs comply with emerging information access restrictions. We represent domestic and international businesses–as well as major trade associations–in a variety of industries including communications, Internet, health care and insurance, financial services, online advertising, biometrics, information security, manufacturing, retailing, franchising and distribution. The group also publishes Privacy In Focus, a monthly newsletter on the latest privacy and information access issues.

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