***MEDIA ADVISORY***

TRUSTe Provides Expertise at National Privacy Conference

What: Privacy & American Business' Ninth Annual National Conference "Managing the Privacy Revolution 2003"

TRUSTe, the leading privacy certification and seal program, will participate in a panel entitled "Independent Verification for Increased Consumer Trust." The panel will discuss the reasons for, and benefits associated with, companies hiring third parties to verify compliance with their stated privacy policies.

Who: Rebecca Richards, Director of Policy and Compliance, TRUSTe

When: Friday, March 14, 2003

Where: Omni Shoreham Hotel 2500 Calvert Street, NW Washington D.C., 20008

For conference details: www.pandab.org

About TRUSTe
TRUSTe is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world.

Founded in 1997, TRUSTe runs an award-winning global privacy certification and seal program. Its seal programs are considered Safe Harbors for the Children's Online Privacy Protection Act (COPPA) and the EU Safe Harbor Framework. Today, TRUSTe maintains the largest privacy seal program with more than 1,400 Web sites certified throughout the world including AOL, Microsoft, IBM, Nationwide and The New York Times. TRUSTe's mission extends standards, certification and oversight into email with Bonded Sender and wireless with the Wireless Advisory Committee. For more information on TRUSTe please visit www.truste.org.

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MAXAMINE