TRUSTe and Goodmail Work Together Establishing Legitimate Consumer Email

Goodmail to refer CertifiedEmail prospects to the TRUSTe Email Privacy Seal (EPS) certification

San Francisco, CA and Mountain View, CA– May 23, 2006 – TRUSTe, the world’s leading internet privacy organization, and Goodmail Systems, Inc., creators of the CertifiedEmail system designed to restore trust in email, today announced a partnership that will help volume email senders establish their bona fides as legitimate and trusted senders. Prospective companies seeking to use CertifiedEmail who earn TRUSTe’s Email Privacy Seal (EPS) certification will enjoy a reduced Goodmail application fee. TRUSTe EPS certification requires a company to offer opt-in email with prominent notice of intended use.

“TRUSTe is committed to building trust between corporations and consumers by promoting the adoption of permission based email marketing practices,” said Fran Maier, president and executive director of TRUSTe. “Goodmail Systems’ CertifiedEmail service will help consumer confidence by creating a safe class of email from legitimate companies that consumers are doing business with. By encouraging participating companies to become TRUSTe Email Privacy Sealholders, Goodmail insures that those companies are held to the highest email privacy standards and practices.”

CertifiedEmail supports the delivery of trusted email between senders with the best email practices and consumers who today require a greater level of protection against phishing and other forms of email-based fraud. Supported by leading mailbox providers AOL and Yahoo!, CertifiedEmail messages are sent with a unique cryptographically-secure token that authenticates the email message, which is then presented in the email interface with a special trust icon. Senders who subscribe to the CertifiedEmail service obtain assured delivery to the server-level inbox, with all links and images in the message presented intact. Many ISPs routinely disable links and images as a protection again email-based fraud.

“TRUSTe’s reputation as a leader in email accreditation makes them a perfect partner for Goodmail’s CertifiedEmail service,” said Richard Gingras, chairman and CEO of Goodmail Systems. “Both TRUSTe and Goodmail are dedicated to making commercial email more responsive to the consumer’s interest and need for safety. CertifiedEmail will allow consumers to comfortably and securely engage in email transactions with legitimate businesses and charitable organizations.”



TRUSTe’s Email Privacy Seal Requirements

The Email Privacy Seal, which states definitively “We Don’t Spam,” is displayed on web forms anywhere which email addresses are collected. Companies that want to become TRUSTe Email Privacy Sealholders are required to provide consumer safeguards at every step of the email process. The safeguards include:

• Required consumer consent to send commercial or promotional email.
• Required disclosure at point of email collections as to the nature of email messages to be sent, the sharing of collected emails with third parties other than service providers and the receiving of commercial or promotional email as a condition of receiving a service.
• An easily-understood and easy-to-use unsubscribe option must be included in all commercial or promotional email messages.
• Companies must institute a complaint resolution process, providing comprehensive contact information and a link to the TRUSTe Watchdog site for third-party dispute resolution.

For more information on TRUSTe, please visit www.truste.org or call 415-520-3415. For more information on Goodmail Systems, please visit www.goodmailsystems.com or call 877-650-6505.

About TRUSTe
TRUSTe, the independent trust authority, is a nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world. Founded in 1997, TRUSTe runs the largest privacy seal program in the world, certifying more than 1,500 Web sites with support from its sponsors, Microsoft, AOL, DoubleClick and Intuit. TRUSTe also provides standards, certification and oversight into email accreditation with its Email Privacy Seal and other legitimate sender whitelisting programs.

About Goodmail Systems
Goodmail Systems created its CertifiedEmail service, the highest standard in email certification, to provide a safe and reliable class of email for the benefit of consumers, legitimate senders and mailbox providers. Working closely with ISPs and mailbox providers, the Goodmail CertifiedEmail service offers a new class of email that shields consumers from spam, fraud and phishing scams. Goodmail's executive team is respected and trusted by key thought leaders in the industry and has become a major voice in the dialog on solving the vexing problems that affect the email ecosystem.

Editors, please note: For more information or to arrange an interview with a representative of TRUSTe, please contact Alicia Balkrishna (415-561-0888 x2316 or Alicia@landispr.com) or to speak with a representative of Goodmail Systems, please contact Karen Hopp (212-798-1443 or KHopp@connors.com).

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