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TRUSTe - Make Privacy Your Choice

TRUSTe - Offermatica Webinar:
Top Ways Companies Can Use Online Testing and Privacy Seals to Improve Privacy Practices and Increase Sales

Recent studies indicate that consumers are factoring in Web sites' privacy practices when making purchasing decisions. Privacy-savvy consumers are limiting the amount of personal information they are willing to provide online, which ultimately affects your conversion rate and bottom line.

Before you plan your 2008 budget, learn how to use online testing and privacy seals to protect your customers while reaping the benefits of increased revenue. In this must-see Webinar, you will:

  • Learn about the top privacy concerns facing online consumers today
  • Discover the impact of privacy seals on consumer purchasing decisions
  • Explore the basics of online testing and how it can help drive ROI and decision-making in privacy practices
  • Hear about the real-world ways in which leading online consumer direct lender, E-LOAN, has addressed consumer concerns through their privacy practices

View and listen to the recorded presentation

View the slides




 

Sponsor: Microsoft Corporation
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