In order to provide sealholders with the highest level of support and guidance, over the past few months TRUSTe surveyed almost 100 members to gauge overall satisfaction with the TRUSTe program. We then compared the 2005 findings against similar surveys from 2003 and 2004. We were thrilled with the excellent quality of the feedback we received.

Notable results from the 2005 survey:

• Your display of TRUSTe seals continues to build confidence among your consumers, differentiate your organization from competitors, and help increase transactions or registrations.
• You are thrilled with the capabilities of the Certification Center, TRUSTe’s new online certification tool.
• Your customers, partners, and affiliates feel more confident doing business with you because you are TRUSTe certified.

The honest responses we received also have helped guide TRUSTe’s 2006 initiatives:

• Expanding the offerings of the Certification Center
• Continuing to communicate with members not only through email but also via telephone and direct mail
• Offering you excellent member benefits, including our legislative e-newsletter, Policy Flash, which you rated your favorite member benefit 

If you are interested in learning about other initiatives at TRUSTe, read executive director and president Fran Maier’s recent recap of 2005 and forecast for 2006. To learn more about the survey, please contact Krystal Putman, marketing manager, at kputman@truste.org.

 

MAXAMINE