In today’s eCommerce space, consumer need for trust is on the rise. Hacking, phishing, spamming, and other malicious attacks on consumers have generated great concern for the safety of both users and their machines. For this reason, online marketers are facing increasing difficulty in growing their consumer email lists and converting shoppers into buyers. Three-quarters of internet users agree that they don’t like sending personal or credit card information online.  If this online audience felt more confident in disclosing sensitive personal information, the portion of the internet population placing online orders would be 7 percentage points higher than the current average of 66%, or 73%.*

Establishing consumer trust will be an integral step in engaging your customers and ultimately improving your online business. A consumer facing, recognized privacy endorsement from a trusted brand can help you build consumer trust and achieve your fiscal goals. In fact, in efforts to address these concerns, U.K. based Cheapflights turned to TRUSTe’s Email Privacy Program. Cheapflights.co.uk hoped to increase newsletter registrations and collect better quality leads by joining TRUSTe.

As Cheapflights worked with TRUSTe to certify their UK Web site, they became aware of the importance of demonstrating their commitment to consumer privacy through the Email Privacy Program. Fears about online email threats are directly addressed by TRUSTe program standards which exceed the requirements of CAN-SPAM and embody best practices for Web site email disclosures. As a result, consumers feel safe and confident when providing personal information on a TRUSTe endorsed Web site.

As a leading practitioner in the online travel industry, Cheapflights.co.uk is proud to be setting a higher standard for customer privacy. As a result of displaying the “We Don’t Spam” Seal, Cheapflights.co.uk has:

• Gathered over one million opt-in newsletter registrations
• Increased monthly site registrations by 26%
• Received better data quality, fewer fake email addresses, and lower bounce rate

Download the Cheapflights.co.uk Email Privacy Seal Success Story.

As privacy becomes increasingly important to consumers, online entities must work harder to create and maintain consumer trust. Companies like TRUSTe help keep you abreast of privacy best practices and communicate to consumers your firm commitment to privacy.