TRUSTe just announced that it has selected SubscriberMail to manage delivery of the company’s outbound email messages to its members. SubscriberMail provides email marketing services and technology, delivered via an ASP model, that enable organizations to create, deliver, and measure email newsletters and campaigns.

The number of individuals requesting regular updates about TRUSTe’s initiatives has grown to the point where our in-house email technology was stretched to its limits. Because we combat spam and phishing through the development of self-regulatory standards for online companies and through the certification of many privacy seal programs, we had to weigh several factors when choosing an email delivery provider.

We are pleased to have selected SubscriberMail based on its support of the Sender Score Certified program (formerly known as Bonded Sender), its tough stance on spam, and its requirement that customers conform to high privacy and anti-spam standards. Look for new email templates and more streamlined communications from TRUSTe.

 

AppLabs Technologies