"We were aware that on the top 50 most trafficked websites in the world, the TRUSTe seal was on several of them. We had a hunch that visitors to our website would recognize the seal and click through to book hotel and travel reservations through us."

- Jay Cline, Minnesota Privacy Consultants, Former CPO, Carlson

"It’s one thing for AT&T to tell our customers that we value their information and protect it with the highest standards. It adds a whole new level of protection and customer appreciation when we have a third party such as TRUSTe come and provide that validation checkpoint. By doing this, TRUSTe effectively tells our customers that not only does AT&T take pride in protecting customer information, but TRUSTe provides us with their seal of approval to do so. "

- Sachin Kothari, AT&T