What Exactly Does TRUSTe Do?
TRUSTe is an independent nonprofit organization dedicated to enabling trust -- trust between Web sites and consumers. Companies displaying the TRUSTe seal are serious about the privacy of your personal identification. We work with consumers in three ways:
- TRUSTe certifies that Web sites adopt respectful, transparent privacy and email policies. Before we award a Web site our seal, we ensure that the organization provides site visitors with proper notice of its privacy practices. TRUSTe also makes sure that our privacy standards meet state and federal laws and exceed industry norms. In fact, because of our expertise we are often asked to provide comment to Congress and government agencies on privacy legislation.
- TRUSTe monitors all sealholders’ privacy practices. Not only do we make sure that member organizations aren’t diverging from the standards they’ve agreed to keep, when companies change their online services or introduce new ones they consult with us to make sure they’re not violating the terms of their sealholder agreement.
- TRUSTe’s Watchdog Dispute Resolution service allows consumers to file privacy-related complaints against a sealholder. We then work with both parties to make sure that all disputes are resolved.
Above all, we are here to help you stay safe online!
Learn More About Privacy
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To learn more about online privacy, visit our online education page.
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